The Sales Funnel For Effective Online Marketing
The sales funnel has been a part of conventional marketing and business for ages not known. Recently, however, it seems that funnels are being discussed everywhere online.
People want to learn more about the concept of marketing and the ways it could be utilized to enhance their online marketing strategies. If you'd like to know something more about sales funnels for effective Internet marketing I invite you to continue reading.
What is the Sales Funnel?
A marketing funnel isn't an actual funnel. In this case, the use of the term funnel is to visually describe the process of selling from beginning to its conclusion. The funnel is an easy comparison since it permits potential customers to be "Unqualified prospects" on the top, and narrower opportunities for sales conversions at the bottom.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
The people that are "unqualified prospects" are at the top of the funnel. This is those who have not spoken to you but may be interested in your product or services. After a series of phone calls, sales and promotions later you've contacted people who have bought your products or services.
Another reason the concept of the lead generation funnel is effective is that it makes it possible to track your prospects' actions at different stages of the expanded sales process. Using the sales funnel by finding out the number of prospects who are qualified throughout the process, it is possible to anticipate the number of potential customers that will eventually turn into actual customers.
A sales funnel will aid you in determining where your sales process is failing or successful, or whether your campaign isn't attracting enough prospects. This information allows you to choose exactly the areas you need to concentrate your efforts and to keep sales at a necessary level and, in turn, achieve your marketing objectives. It is used to track and control customers' sales processes.
The Front - End or the Sales Funnel Top
The uppermost part of your sales funnel is going to be the most active part of your sales funnel and will require the most constant testing. There is no limit of front-end concepts. Your imagination and resources are your only limits.
The main objective of the front-end is going to be to draw potential customers and convert to buyers later on in the selling process.
The prospective client becomes "qualified" once they opt-in or subscribe to something that you offer. This is the moment when the prospective customer or "Unqualified Lead" becomes qualified. It's because they took an action that suggests that they may be interested in buying your product or services.
Your front-end should be able to drive targeted traffic to your website or blog. PPC advertisements, articles for marketing PPC advertisements, social media like Google+, Twitter and Facebook, YouTube, banners and blogs forums, content posting on forums and marketing are all great resources.
There are many methods to "qualify","qualify" the "Unqualified prospect". One of the best methods to determine the quality of prospects is by creating an online squeeze page. It allows you to provide something valuable to your product which users can receive for free or at a significantly reduced price, in exchange for their name and email. There are many products available such as newsletters, videos, email courses, eBooks, and related reports.
The front end of your sales funnel is the point where prospects are drawn to your company. The back-end is the part we should be focusing on.
The End of the Funnel, or the Back-End
The back-end or bottom of the sales funnel is where major sales and profits are generated. This is typically the place where you sell your most expensive products. Basically these would be appropriate to the same market however they are delivered in different formats, such as video, audio, live interaction or private consultation.
The main difference between front-end and the back-end is the kind of client and also the price of the product or services being provided.
It is true that only a tiny percent, maybe 1 to 2 percent of the people entering your front-end, will be able to make it into your back-end. Because a few people will invest more, that's fine.
You see, that while front end products and services may cost under $100, back-end products and services are typically priced in the hundreds or thousands. This make the bottom or back end of the funnel sales funnel to be the main source of income for your Internet business, it's also the most reliable and stable area in this sales funnel.
As I said earlier, the sales funnel is customizable as much as your creativity and resources allow.
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